The World Needs Leaders Today, More Than Ever!  

Become the Sales Leader your Team need - your Clients need - your Business needs - and YOU need!


Join The Sales Leadership Academy Now

Introducing The Sales Leadership Academy

For sales managers and aspiring sales leaders who want to amplify their potential and step into a new level of leadership. Who no longer want to hold back and who know the secret is in building a team of leaders, not just sellers! It's gonna be transformational. Will you be joining us? Hurry though, because we'll be closing the doors soon and don't want you to miss out...

The Sales Profession Needs A Leg Up - And So Might You!


First, Here's 6 Super Important Reasons Why:

  • SALES ARE DOWN - You've been told to 'coach more' as the antidote to a lack of numbers, but you've never been taught how to coach people - only deals.
  • YOU'RE NOT PANDEMIC PROOF - You've always managed well in the good times but in this state of survival,  everyone's looking to you for answers while you're busy second guessing yourself.
  • YOU'RE LOSING 'A-PLAYERS' - The Great Resignation is coming and what the heck do you do to retain top talent?
  • WFH, VIRTUAL, REMOTE IS SO RISKY -  you don't know how far you can push the team or what motivates them to do the things they don't want to do (cupcakes and carrots are no longer a strategy)
  • YOU'RE TIRED AND STRESSED -  How do you not only lead your team and yourself,  but also effectively manage up, as well?
  • YOU QUESTION YOUR FUTURE -  because what if you lose your job!

Hey, if ANY of those resonated with you, I'm a firm believer we are in exactly the right place, at exactly the right time, with exactly the right people.

So, let’s take a look at whether you are someone who will resonate with us.

Next, give me a YES or NO to these 9 statements: 

  • You know there is a higher level of leader in you and are open to new ideas to reach that level.
  • You want to be able to understand what makes your people tick at a deeper level.
  • You want to learn how to become a coach to them, not just a manager.
  • You want to be able to clearly communicate your value and influence others to communicate their value.
  • You're craving a cone of silence where you can share issues with peers who will 'get you' and also give and receive objective advice and feedback.
  • You're looking for input on how to motivate your team to do the things they don't want to do.
  • You want to know how to make friends with the dragon on your shoulder so you can co-habitate with ease.
  • You're human - You know what you want, but you don’t want to go for it alone.
  • You want to enjoy your role more and set yourself up for a future where you can tap into your potential and live your dreams.

If you answered YES to just ONE of those points, then you are more than ready to join us in The Sales Leadership Academy.

Grab Your Spot Around The Campfire NOW! We're Waiting....

This is how The Sales Leadership Academy will serve you: 

  • You will make the leap with a sales leadership expert by your side. We all know sales leadership is a unique leadership field so having someone understand and relate to your challenges and aspirations is key

  • You will join us in a LIVE, Virtual Instructor Led 12-week program which means you are coached, mentored and taught in real time in an interactive format with Q&A, role plays and discussions around specific themes to light up your leadership approach.

  • You will be given access to the recorded coaching sessions in your own library on your own platform along with templates, slide decks and exercise worksheets and access your trainings on your own mobile app.

The Courageous Leadership Formula

I've created The Sales Leadership Academy™ with seven key implementational phases after an introductory first session where we deep dive into the transformation models you will access to meet the expectations of today's sales leader!

Each phase will help you master a different stage in your quest to accelerate your growth potential and build a team of leaders, not just sellers.

Here are the seven key phases you will complete within this program.


Principles of Success as a Coach|Leader

Gives you the mindset to increase your confidence and conviction as a coach leader to build a successful team aligned to business outcomes


Leadership Skills Gap

Strengthen your questioning skills to help your team evolve their thinking so they become more solution focussed and proactive


Win Your Team's Trust

Learn to effectively communicate ideas and expectations with clarity and learn the language of influence so the team take action


Guide Behaviour Change

Get your team to improve their problem solving and critical thinking skills so that they feel empowered and you stop rescuing them


Activate The  Work Force

And understand what makes them tick so you can people coach and not just deal coach, increasing sales and retaining top talent


Walk The Leadership Talk

Learn the most effective way to inspire and motivate your team to reduce any resistance and strengthen the culture to be a sales smart one!


Drive Outcomes

Wrap this all together - the experiences, the self reflection, the light and shade of how we lead and let's consider how you will move forward based on our time together. How will you share the learnings with those around you?   For now though, it's your time! Time to shine your light and make a difference in the world!

How does the Academy work?

Having a community is critical.  

“If you want to go fast, go alone. If you want to go far, go together.” African Proverb

WEEKLY MEETINGS -  We meet every second Thursday at 8am AEDT for up to 90 minutes over Zoom and these sessions include experiential learning and group discussion facilitated by a Master Coach and Mentor, Bernadette McClelland.

MONTHLY FIRESIDE CHATS - Each month we’ll also meet for the sole purpose of sharing -  learnings, wisdom and experiences. These are like campfire conversations and designed to be a safe space to help you go further, faster and by bringing more joy to your role.

DAILY CONNECTIONS - You will have a secure and private Facebook Group specific to your intimate cohort where you will upload your homework, share ideas and support each other moving forward.

TOOLS AND RESOURCES - Each week you'll be given new templates, worksheets, slide decks and models to improve on your 360 assessment to reference and leverage with your team.  

Every three months we will welcome a new group of Courageous Sales Leaders into our community. 

Aligned Values are important...

  • Do you think I get what you are going through? Where you are at?  And who you want to show up as in the future?
  • Do you trust me and think I can help you?
  • Do you want me to help you take action to achieve your objectives?

If so, I would love to work with you.

'She read me like a book...'


Take a listen to Nuno Puco, from Portugal, President of the American Association of Inside Sales Professionals. 

Being part of a group coaching VIP Mastermind is super important. It's where the  magic happens and sometimes we need someone brave, in a safe space, to call the elephant in the room.



  • 8 Core Training Modules delivered LIVE and in person by Bernadette McClelland
  • 360 Assessment Link and a Personal NPS report
  • Lifetime access to an On-Demand Library of your coaching calls
  • 3 Fireside Chats to Collaborate and Share
  • All templates, modules and exercise worksheets on your cloud based platform and mobile app.
  • Community Support  Group
  • Early Bird Special* - A personal debrief of your 360 assessment with customised activity plan valued at $1200 for decisions made by 5pm, 24th November, 2021 (*5 ONLY


What is the investment and which option will I give as a gift to myself?

Will You Be One of Our Next Courageous, Profitable Leaders?

Darren Paone, Sales Director, Crown Posture

'Be open and honest with Bernadette and you'll most definitely get results!'

John Lawrence, General Sales Manager, Haworth

'We were able to generate revenue in the millions - with just two questions'

David Tagg, National BDM, Crown Posture

'Your intuition and experience were the key to my growth the past 12 months.'

Jason Nicholas, Managing Director, Tempur Australia/NZ

'Cracking job! I have had really positive feedback and you have made the team think.'

Robert Bonifacio, SME Business Growth  Strategist 

'A new corporate client and a big win, thanks to you, your support and your program'.


Ryan Cue, Sales Co-ordinator, Agar Cleaning Solutions

'This program has opened my eyes and helped me to push back more on the team'

90 Day Guarantee

I seriously want this decision to be a no-brainer for you. So, I'm offering you a 90 day 'do the work' money back guarantee. This means that after 90 days of implementing the ideas and putting this process to the test, you are not happy with the process then I’ll refund your money. Terms and conditions apply.


What are you waiting for?

Join this exclusive training to elevate your identity, amplify your impact and increase your influence as a transformational sales leader.

Join Your Community and Enrol In The Sales Leadership Academy, Today!